Design for Healing Campaign Milestones 2002–2013

Princeton HealthCare System Foundation Princeton HealthCare System Foundation

In a campaign with a duration and complexity like that of the Design for Healing, there will be many important steps along the way, from conception to campaign conclusion. Here is a review of the major events that shaped the campaign.


Princeton HealthCare System (PHCS) hires Barry Rabner as President and CEO, who, along with the Board of Trustees, staff, and stakeholders, embarks on a strategic plan for the future of the University Medical Center at Princeton (UMCP).


PHCS and stakeholders determine that the hospital must relocate.

Grenzebach Glier and Associates, a campaign consultant, provides an initial assessment for PHCS Foundation and suggests a $50 million campaign goal.


“Nucleus” phase of the campaign begins on January 2.

Robert Wood Johnson Foundation commits $5 million.

Stephen Distler chosen as the Capital Campaign Chair; he and his wife (pictured right, left), Roxanne Kendall, MD, pledge $2 million. 
William Schreyer, (pictured right, center), former CEO of Merrill Lynch, is named Chairman Emeritus of the campaign. He and his wife, Joan, make the first gift to the campaign.

In November, PHCS hires Joseph E. Stampe (pictured right, right) as its first Vice President of Development in order to lead the fundraising effort. 


Both Boards approve a resolution to fund construction for the new hospital; philanthropy will pay for one-third of the building costs. 

Leadership increases the campaign goal as the scope of the project expands, makes the campaign comprehensive, and chooses Design for Healing as the campaign theme.

David and Patricia Atkinson (pictured right, top) pledge $25 million. Mr. Atkinson owns Palmer Square Partners in Princeton. As a challenge, this gift inspired many gifts over the course of the campaign. 
Nancy and Duncan MacMillan (pictured right, left) pledge $3 million. Mr. MacMillan, a member of the Foundation Board and partner at Bloomberg LP, is selected to act as the campaign treasurer. 

Edward Matthews, (pictured right, left, bottom),Chair of the Board of Trustees, and his wife, Marie, pledge $2 million. Mr. Matthews is Vice President and Director of C. V. Starr Company and Director of Starr International. 

James and Amy Regan make a $2.5 million pledge. Mr. Regan serves on the Foundation Board and is General Partner of Harbourton Enterprises.

Peter Yi, MD, and Don Denny, MD, (pictured right, right) become Co-chairs of the Physicians’ Development Committee, charged with raising $3 million from active and retired Medical Staff. 

Bristol-Myers Squibb pledges $6 million for a new Community Health Center to provide outpatient clinic services to uninsured and underinsured individuals.


George and Estelle Sands pledge $7 million: $5 million to name the Cardiac and Pulmonary Care Center and $2 million for an endowment. On June 5, the public phase of the campaign is launched, with $77 million already raised toward a goal of $115 million.

JoAnn Heffernan Heisen, PHCS Trustee and a retired executive from Johnson and Johnson, and Robert C. Doll, Global Chief Investment Officer for Equities at BlackRock at the time, become the new Co-chairs of the Design for Healing campaign (pictured right, left). Mr. Doll and his wife, Leslie, make a pledge of $1 million, and JoAnn Heffernan Heisen pledges $1 million.
Groundbreaking occurs.

U.S. News and World Report announces, “The Dow Jones Industrial Average suffered its worst one-day point loss ever.”

Llura and Gordon Gund (pictured right, right) provide a gift of $5 million. Mr. Gund, a former member of the Foundation Board of Directors, heads Gund Investment Corporation and Gund Sports Marketing, is a minority owner of the NBA Cleveland Cavaliers, and co-founded the Foundation Fighting Blindness. He is also a renowned sculptor. 


As steel begins to rise, hardhat tours of the facility commence.

The Association of Fundraising Professionals honors Joseph Stampe as Development Professional of the Year.

Leonard Punia (pictured right) pledges $1.35 million to name the Healing Garden in memory of his late wife, Renee . 
Church & Dwight Company makes a gift of $1 million to fund the Meditative Water Wall in the main atrium.
PSE&G supports the new hospital project with a grant of $4.17 million and a $1.38 million loan, making us one of the first institutions to benefit from its Hospital Efficiency Program initiative.

The Employee Giving campaign, “Building a Healthy Future Together,” launches.

Design for Healing ends 2009 having reached $99 million.


An anonymous donor makes a $10 million gift to the campaign.

The Starr Foundation pledges $5 million toward general capital support. Founded in 1955 by Cornelius Vander Starr, the Starr Foundation makes grants in a number of arenas, including medicine and health care.

Robert Wood Johnson Foundation provides a $2.8 million grant to fund the Functional Model Patient Room project.

We receive the largest planned gift of the campaign from Olga Shen, $2 million.

Harvey E. Smires, MD, donates $250,000, the largest gift from an individual physician.

A gift is made by the PHCS Medical Staff to name the waiting area in the atrium.

Design for Healing completes 2010 having reached $120 million.


A second eight-figure anonymous gift is received.

Princeton University pledges $2 million.

PHCS announces a new public goal of $150 million and an internal goal of $165 million.

Princeton Radiology Associates (pictured right) makes the largest medical group gift, $500,000. 
The Art for Healing fundraising initiative launches.

Design for Healing reaches year’s end at $140 million. 


A third eight-figure anonymous gift is received.

PHCS celebrates and previews the soon-to-open University Medical Center of Princeton at Plainsboro (UMCPP) to its donors at the Philanthropy Gala on April 28.

The hospital moves, and the new facility opens its doors to its first patients on May 22.

Bill and Judy Scheide (pictured right) complete gifts totaling $2 million to endow the Bristol-Myers Squibb Community Health Center.

Novo Nordisk reaches the $1 million mark in total giving.

The PHCS Annual Golf Outing reaches a total of $680,000 in net proceeds over the life of the campaign.

Princeton Anesthesia Services makes a gift of $375,000 to endow the Art Gallery at UMCPP.

Arnold and Katherine Snider commit $2.4 million in support of senior care.


A fourth eight-figure anonymous gift is received.

Community Connection of Princeton HealthCare (formerly Auxiliary of UMCP), makes a final pledge to the campaign, bringing its total giving to more than $825,000.

Jim Craigie, (pictured above, bottom), CEO of Church & Dwight, makes a $3 million gift to the campaign.

The final total raised from active and retired physicians is $5.6 million.

“Building a Healthy Future Together,” the PHCS Employee Giving campaign, raises more than $630,000 from 830 employees, or 38% of the organization’s entire staff.

Campaign concludes on March 31, 2013, with $171.3 million in contributions from more than 11,000 donors. This is the largest campaign by a New Jersey hospital, and the largest fundraising effort ever undertaken by a hospital of 300 or fewer beds.

May 22, the Foundation holds the final campaign celebration for its donors.

Article as seen in Foundation News Fall 2013.