Princeton HealthCare System Receives Silver Anvil Award

Jun 20, 2013

Princeton HealthCare System (PHCS) has earned a Silver Anvil, one of the most prestigious awards available in the public relations field, for the grand opening events for the new University Medical Center of Princeton at Plainsboro, which opened in May 2012. The Silver Anvil was presented during the Public Relations Society of America (PRSA) awards ceremony last week in New York.

PHCS hosted five Grand Opening events during a two-week span in April and May of 2012. The events included a community open house that attracted an estimated 10,000 visitors, as well as an employee and volunteer open house, a reception for the hospital's medical staff, a gala for donors and an event for first responders.

The Silver Anvil Award has rigorous judging criteria regarding planning, research, execution and evaluation and also takes creativity and budget into consideration. There were nearly 850 entries in 16 categories and 50 sub-categories.

"It was truly an honor for our organization to receive the Silver Anvil," said Carol Norris-Smith, PHCS Vice President, Marketing & Public Affairs. "Our grand opening celebrations were planned and carried out through a true team effort involving staff members from Community Education & Outreach, Marketing and the Princeton HealthCare System Foundation, as well as senior leaders, physicians, employees, volunteers and consultants from Feats, Inc., an events marketing firm that assisted us. These events were an exciting part of our successful transition to our new hospital."

PHCS also received a Silver Anvil Award of Excellence in the Internal Communication category for the Ulympics, a series of informational and inspirational events for employees, volunteers and physicians hosted at the former hospital in Princeton during the year leading up to the move to neighboring Plainsboro.

Other organizations receiving Silver Anvil awards included the LIVESTRONG Foundation, the U.S. Olympic Committee, Starbucks, The Home Depot, Old Spice, and State Farm.

About Princeton HealthCare System
Princeton HealthCare System is a comprehensive, integrated healthcare system that strives to anticipate and serve the lifelong needs of central New Jersey residents, including acute care hospital services through University Medical Center of Princeton at Plainsboro, behavioral healthcare through Princeton House Behavioral Health, rehabilitation, home care, hospice care, ambulatory surgery, a primary and specialty medical practice, and fitness and wellness services. For more information, visit