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PHCS Earns National Recognition for Marketing Excellence

Jun 4, 2009

Princeton, N.J. -- Princeton HealthCare System has received seven awards in three prestigious national competitions this year honoring excellence in advertising and marketing efforts.

PHCS received an Award of Excellence for Marketing Effectiveness in the 15th Annual Communicator Awards for a print ad campaign highlighting the Community Education & Outreach Program. The awards category recognized how effective a particular campaign was at achieving organizational goals. To receive an Award of Excellence, an organization typically must earn a score of 9.0 or above on a scale of one to 10.

More than 7,000 entries were received in this year's Communicator Awards competition, which honors excellence in creative work among communications professionals. The Awards are judged by the International Academy of the Visual Arts.

PHCS also received five awards in the prestigious 26th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report:

  • Maternal-Child Health Program packet for new moms - Gold Award
  • Clinical Excellence web banner ad - Silver Award
  • Physician practice "welcome to the neighborhood" postcards - Merit Award
  • Newcomer direct mail piece - Merit Award
  • Happenings Home Run Hitter - Merit Award

More than 3,600 entries were received in this year's Annual Healthcare Advertising Awards, reported to be the oldest and largest competition of its kind. A national panel of judges selected award-winners based on such criteria as creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Less than 7 percent of the entries received a coveted Gold Award.

PHCS' Happenings Home Run Hitter event and UMCP Maternal-Child Health Program's packet for new moms also garnered honors in the 2009 Aster Awards, where they were recognized with Gold Awards for Special Events and Patient Education, respectively.

The Aster Awards, an elite national program recognizing outstanding healthcare professionals for advertising/marketing excellence, is hosted by Marketing Healthcare Today and Creative Images Inc.

"Princeton HealthCare System is among the top in the nation for healthcare advertising expertise, specifically scoring in the top 5 percent," said Melinda R. Lucas, Aster Awards program coordinator. "It was an honor to have PHCS participate in the 2009 Aster Awards. They exceeded the judges' expectations."

More than 3,000 entries were received nationwide in this year's Aster Awards, which are judged on a variety of criteria that include creativity, layout and design, typography, production, quality and overall appeal. Gold Award recipients must receive scores of 95 to 99 out of 100 to earn this honor.