The growth of the Princeton HealthCare System Foundation Annual Fund this year vividly illustrates the groundswell of support in the community. More than 2,300 donors contributed $1.88 million, with a 14% increase in gifts coming from residents living east of Route One, as people in that fast-growing area are envisioning how the new hospital will enhance their families' lives for years to come. Much of the progress was spurred by a series of phone appeals and an expanded schedule of volunteer call-a-thons to say thank you to prior donors-part of a multipronged, personalized effort toward donor retention led by the Foundation's Annual Giving Committee, chaired by Alyson Landers.
The year also saw a 24% increase in the number of first-time donors to the Annual Fund. Among new supporters were Pennington residents Bob and Jacqué Keck. "I've been on the board of McCarter Theater for years and became acquainted with Judy Scheide," said Bob. "After receiving an invitation to the January All-Mozart concert to benefit Princeton HealthCare System [PHCS], underwritten by the Scheides, I realized that the hospital had never been included among our contributions. Thinking about the times that I have used the hospital, as have my children and many of my colleagues, I felt that I had been remiss in not contributing. PHCS will now be on our list of very worthwhile organizations that Jacqué and I will support."