JoAnn Heffernan Heisen, Campaign Co-Chair
A campaign of this scope and magnitude could never have been possible without a dedicated CEO who was an integral part of every aspect of this project from the beginning. From leading the Board of Trustees in a strategic planning process, to engaging the community, to working with planners, architects and the construction team - Barry S. Rabner had the most comprehensive knowledge of this project, bar-none.
In addition to the herculean effort of getting a new hospital built, Mr. Rabner dedicated his time to fundraising like no other hospital CEO could have. And if we need a reminder, the proposed goal of the campaign back in 2005 from a national fundraising firm was to be $50 million. The firm stated in their report that this goal was achievable if-one, Barry committed the time and effort needed for a campaign of this size; two, if we found the right leadership for the Foundation and provided the resources necessary to conduct a campaign of this size; and three, if the economy were to stay strong.
Well, we got two out of three. Knowing what we now know-that our campaign would exceed any of our wildest expectations and that these accomplishments were set against the worst economy since the great depression-this was indeed a herculean effort. On behalf of all of the boards and volunteers, the physicians and staff, the donors and patients, I want to thank Barry Rabner for all he did during the Campaign.
The Design for Healing Campaign represents the largest, most successful fundraising effort ever undertaken by a New Jersey Hospital, or any hospital 300 beds or less in the United States.
During the Campaign, 34,647 gifts totaling over 13 million dollars were contributed to unrestricted annual giving from 9,232 donors. Most of the gifts - in excess of $10 million - were given to the Annual Fund, but other unrestricted funds, including Art, Hospice, Chaplaincy, and the Clinic also received substantial support. Nearly 60% of the gifts received were from first-time donors to Princeton HealthCare System Foundation.
Another 672 gifts were received from 332 corporate and foundation donors totaling close to 30 million dollars.
Among them, a gift of $6 million from Bristol-Myers Squibb enabled us to build the new Community Health Center. This is noteworthy because out of several new hospitals recently built in New Jersey, University Medical Center of Princeton at Plainsboro is the only one in which the needs of the underserved population were considered while planning and constructing it.
The Robert Wood Johnson Foundation's second grant of $2.8 million was also extremely significant because it enabled us to conduct an important research project on hospital room design that not only impacted the design of our own facility, but brought national and international attention to our community hospital.
Over $125 million was raised through our Leadership Gifts effort. This represents 76% of the campaign total. Over 130 individual donors made gifts of $25,000 or more, and many were first time donors. An impressive 21 individual donors made gifts of $1 million and above; we secured three naming gifts for Centers of Care. We thank George and Estelle Sands for the Sands Center for Cardiac and Pulmonary Care, we thank Llura and Gordon Gund for the Gund Center for Critical Care, and we thank Ed and Marie Matthews for the Matthews Center for Cancer Care.
We also received 5 gifts of $10 million or more. Four of those gifts were anonymous. The other, a $25 million gift from David and Pat Atkinson was not only transformational, but inspirational. David and Pat set aside $5 million of their gift to be used as a challenge match. The Atkinsons' thoughtful matching funds not only spurred donors to stretch higher, but also enabled employees, physicians, and community members to receive a higher level of recognition for their gifts.
In total, a record $171.2 million was raised during the campaign from over 10,000 donors. I would like to thank Joe Stampe and the staff of the Foundation for all of their work on behalf of the Design for Healing Campaign.
I would also like to thank every donor who made this campaign possible for their generosity and trust in us.
As stated earlier, our hospital has always enjoyed a wonderful tradition of support from our community from the earliest days of the farmhouse on Witherspoon Street. This campaign is the next chapter in that long history - but it is not our last. I believe we, all of us who donated to this historic campaign, will continue to support exceptional care for this great community - through our support of the wonderful new facility and the outstanding physicians, nurses and staff who work hard each and every day to make our health better.
Bob Doll, Campaign Co-Chair
In June 2008, when the Design for Healing Campaign was publicly launched, I delivered a welcome message to the gathered guests and dignitaries.
That was an exciting day - we announced to our community the theme for the campaign - Design for Healing - and our public goal of $115 million - the largest campaign ever attempted by a hospital in New Jersey.
Although planning had begun years earlier, at that point the ground here had yet to be broken, no steel had been ordered, and many design elements of the new building were still being considered. Yet, we had already raised over $77 million in gifts and pledges to help turn our vision into reality.
This is certainly an impressive figure, but it is even more impressive when you consider that estimates made just three years earlier by an outside consultant projected that our total campaign goal should be $50 million.
I have to praise the board at that time for deciding to aim higher despite these projections, setting an ambitious internal goal of $100 million. From the very beginning, they understood that philanthropy would play a major role in financing this project, and had faith that our community would support it.
A goal of this size would require a great deal of planning and execution, and would rely on the generosity of many thousands of individuals, corporations and foundations. Our early success-which set the tone for this campaign-was made possible by foundation and corporate support from the Robert Wood Johnson Foundation and Bristol-Myers Squibb, as well as significant contributions from individual donors like George and Estelle Sands - whose gift was not only for bricks and mortar, but provided programmatic support as well.
And David and Pat Atkinson - whose generosity was both historic and inspirational. The Atkinsons designated a portion of their gift as a challenge grant to help raise people's sights, and it did. As a result of the match, 620 new donors contributed over $5,000,000 to the campaign.
Every campaign needs three key elements:
First, a generous and supportive community - this campaign has proven once again that the Greater Princeton community is extremely generous, as evidenced by so many leadership gifts and first time donors.
Second, the work of many dedicated volunteers and staff all working together toward a singular goal - we had that in the capable leadership of Barry Rabner and Joe Stampe who set the vision for all of the campaign workers to follow.
Third, and most importantly, a compelling case for support - which we had in a new vision for how to deliver health care to our community for the next 100 years.
Truth be told, however, at the end of the day - this new hospital is just a building. Don't get me wrong - it is an extraordinary facility - beautiful and well designed; but it is still just a building. In order to ensure that our community has outstanding healthcare for the next 100 years, Princeton HealthCare will continue to need exceptional physicians, nurses and staff to deliver that care. I believe that the investment we have made in this new facility will allow us to attract and retain extraordinary clinical staff.
It has been my pleasure and honor to co-chair this effort with JoAnn Heisen.